Bengaluru, August 2023: Bengaluru’s residential real estate market continues to inspire confidence among homebuyers and investors, with industry expert Ashwinder R Singh arguing that the city remains one of India’s most resilient housing destinations despite recent quarterly fluctuations in sales.
Market outlook and demand drivers
Singh, CEO – Residential at Bhartiya Urban in Bengaluru and a bestselling real estate author, described the reported dip in housing sales during the April–June quarter as a temporary blip rather than the start of a slowdown. He pointed out that the city’s deep pool of technology firms, startups and knowledge‑economy jobs keeps attracting millennials from across India who see Bengaluru as a preferred place to settle down, sustaining housing demand across budget segments.
According to him, Bengaluru’s homes are largely designed for genuine end‑users and their families, with projects typically offering access to social infrastructure, workplaces and daily conveniences rather than being purely speculative investor stock. This end‑user orientation, Singh noted, gives the market a more stable base and positions it to deliver substantial long‑term returns even when short‑term numbers show volatility.
Bhartiya Urban’s integrated city model
Using Bhartiya Urban’s flagship Bhartiya City as an example, Singh underlined the growing preference for integrated townships that combine residential, commercial and social infrastructure in a single master‑planned ecosystem. Spread over about 25 million sq ft and anchored by a vibrant city centre, Bhartiya City brings together homes, offices, retail, a hospital, schools, hotels, parks and bike paths, tied together through an urban mixed‑use hub that connects its various districts.
He said the project, developed in partnership with the Nikoo Homes residential brand and global architects and planners, reflects international best practices adapted to Indian lifestyles and aspirations. Such integrated formats, Singh argued, are increasingly favoured by Bengaluru buyers seeking walkable communities, curated amenities and a stronger sense of place rather than standalone apartment blocks.
Advice for investors in 2023
Singh reiterated that the broader Indian real estate market, and Bengaluru in particular, offered strong potential for profitability in 2023 on the back of healthy economic growth forecasts and rising housing demand. He highlighted a visible uptick in interest from Non‑Resident Indians (NRIs) looking at retirement homes and secondary residences in India, adding a new layer of demand to traditional end‑user and investor segments.
With macroeconomic indicators supportive and housing needs evolving post‑pandemic, Singh said this was an opportune phase for disciplined investors to build exposure to well‑located, end‑user‑driven projects rather than chasing speculative bets. He stressed that patient capital in quality Bengaluru assets stood to benefit from both capital appreciation and steady rental yields over the medium to long term.
Singh’s new book and industry role
Alongside his role at Bhartiya Urban, Singh has emerged as a prominent voice in the Indian property sector through his writings and policy engagement. His second book, ‘Master Residential Real Estate’, was released to positive feedback from homebuyers, brokers and developers, offering a practical guide to policies, regulations, market trends, documentation and legal essentials in the residential segment.
Singh has earlier authored ‘The A to Z of Residential Real Estate’ and has been recognised with honours such as Real Estate Person of the Year (South) and Thought Leader of the Year, among other industry accolades. He also serves in leadership positions within the Confederation of Indian Industry’s real estate forums, where he contributes to discussions on improving transparency, governance and consumer awareness in the sector.