Birla Trimaya’s Phase 1 in North Bengaluru sold out completely within 36 hours of launch, generating Rs 500 crore in bookings.​

Project Overview

Birla Estates, the real estate arm of Aditya Birla Group and a subsidiary of Century Textiles, launched Phase 1 of Birla Trimaya on September 22, 2023, in Devanahalli, North Bengaluru. The project spans 52 acres and features 556 premium 3BHK apartments designed for luxury living near Kempegowda International Airport. This rapid sell-out highlights surging demand for high-end residences in the area driven by infrastructure growth and proximity to IT hubs.​

Sales Highlights

Phase 1 achieved 100% sales in just 36 hours, with a booking value of Rs 500 crore across all units. The overall project targets Rs 3,000 crore in revenue, with construction underway on the initial phase. Demand reflects North Bengaluru’s appeal as a hotspot for plotted developments and luxury homes amid airport expansion and tech investments.​

Market Context

North Bengaluru led residential transactions in Bengaluru during late 2023 and into 2024, accounting for 40% of activity due to airport proximity and new launches. Similar quick sell-outs, like Tata Housing’s Swaram plots in the area, underscore the region’s investor interest despite earlier dates. Ongoing metro and infrastructure upgrades continue fueling this trend into 2025.​

  Birla Trimaya Phase 1, North Bengaluru project