ANAROCK Group expanded into office real estate with the launch of ANAROCK Commercial, targeting the massive INR 63,000 crore strata sale market for under-construction Grade A office spaces across India’s top seven cities. This vertical focuses exclusively on selling office assets to corporates, high-net-worth individuals (HNIs), and end-users, building on ANAROCK’s success in residential sales where it captured 10% market share through over 300 project mandates.​

Strategic Expansion Details

The new division operates in key markets including MMR, NCR, Bengaluru, Hyderabad, Chennai, Pune, and Kolkata, reporting to Santhosh Kumar, Vice Chairman of ANAROCK Group. Industry veteran Bappaditya Basu was appointed as Chief Business Officer to lead operations, with the team already securing mandates for 3 million sq. ft. of office space in MMR and NCR. ANAROCK aims to capture 10% of the strata sale market in its first year, leveraging its proprietary technology platform originally developed for residential brokerage.​

Market Opportunity

By the end of 2019, INR 2.5 lakh crore worth of Grade A office space was under construction in top cities, set for completion over the next four years, with 25% (INR 63,000 Cr) available for strata sales. Developers are increasingly offering 25-40% of their office inventory for strata sales to ensure cash flows and business consolidation. Owned office spaces promise rental yields of 7-9% for Grade A assets and 9-10% for non-Grade A, attracting investors including NRIs.​

Leadership Insights

Anuj Puri, Chairman of ANAROCK Group, highlighted the launch as a customer-driven move following residential triumphs, positioning ownership as a profitable alternative to leasing. Bappaditya Basu noted strong demand from existing developer clients seeking expanded services beyond residential marketing. This initiative disrupts the office brokerage sector dominated by global players like CBRE, JLL, and Colliers.

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